TERMS OF ENGAGEMENT
THE BRILLIANCE BUILD™ MASTER SERVICE AGREEMENT
(Strategic Coaching, Brand Development, Business Infrastructure & Optional Execution Support)
This Master Service Agreement (“Agreement”) governs participation in The Brilliance Build™, a strategic coaching and business development engagement offered by The Success Coach Company (“Company”).
The Brilliance Build™ is designed to help the Client strengthen the strategy, positioning, brand infrastructure, systems, client experience, and operational foundation necessary to build and grow the Client’s business.
Depending upon the service level selected, the engagement may also include implementation and execution support from the Company’s VA Support Team.
By submitting payment, enrolling in The Brilliance Build™, or scheduling or participating in Services, Client acknowledges that Client has reviewed, understands, and agrees to the terms of this Agreement.
1. THE BRILLIANCE BUILD™ SERVICE SCOPE
The Brilliance Build™ is a strategic coaching and business-development engagement. Services are customized based upon the Client’s business, goals, existing assets, identified gaps, priorities, and stage of development.
Services may be delivered by the Company and/or authorized collaborative providers.
Strategic Coaching & Business Development
Services may include, as applicable:
Weekly strategic coaching sessions
Business strategy and strategic planning
Brand positioning and architecture
Brand identity, messaging, and voice development
Offer ecosystem development and refinement
Client journey strategy and mapping
Business infrastructure and systems strategy
AI integration strategy
Automation and workflow strategy
Revenue and monetization strategy
Strategic identification of business gaps, opportunities, priorities, and required assets
Review and refinement of existing business assets
Strategic recommendations regarding technology, marketing, operations, visibility, systems, and growth
Accountability and implementation guidance
The specific priorities addressed during the engagement will be determined collaboratively based upon the Client’s needs and the strategic direction developed throughout The Brilliance Build™.
The Brilliance Build™ is not a predetermined course or standardized curriculum. Strategy, recommendations, and deliverables may vary from Client to Client.
2. CORE BRILLIANCE BUILD™ ASSETS & EXPERIENCES
Where applicable to the Client’s strategy and selected engagement, The Brilliance Build™ may include:
Let Them Eat Cake™ World-Building Coup Session
A private strategic intensive designed to establish or strengthen the Client’s brand world, positioning, messaging, business direction, and strategic foundation.
World-Building Bible™
A customized strategic brand architecture resource documenting applicable elements of the Client’s positioning, messaging, brand direction, ecosystem, audience, offers, and related strategic decisions developed during the engagement.
AI Brand Army Asset
A customized AI resource developed using Client-provided information and applicable brand strategy, voice, messaging, and business information.
Strategic Deliverables
Depending upon the Client’s needs, strategic deliverables may include:
Brand and messaging frameworks
Client journey maps
Offer architecture
Business ecosystem maps
Strategic implementation plans
Automation or systems recommendations
Messaging resources
Worksheets and templates
Strategic roadmaps
AI-related resources
Not every Client will require or receive identical deliverables. Deliverables are determined according to the Client’s strategic needs and the scope of The Brilliance Build™.
3. SERVICE LEVELS & MONTHLY FEES
Client will select one of the following Brilliance Build™ service levels at enrollment. There is a 6 month minimum commitment.
OPTION A — BRILLIANCE BUILD™ STRATEGIC COACHING
Investment: $1,000 per month
Includes:
Weekly strategic coaching
Brilliance Build™ strategy and business-development support
Let Them Eat Cake™ strategic experience
Applicable brand strategy and architecture
AI Brand Army Asset
Applicable strategic deliverables
Six (6) months of included LEAD Sales Engine platform access
Strategic recommendations and implementation guidance
Under this service level, Client is responsible for implementing recommendations and completing execution activities unless additional implementation services are purchased separately.
OPTION B — BRILLIANCE BUILD™ STRATEGIC COACHING + EXECUTION SUPPORT
Investment: $1,500 per month
Includes all services and benefits provided under the Strategic Coaching level plus access to up to fifteen (15) hours per month of VA execution support.
Execution support may include, where appropriate:
Course and community implementation support
Social media and communications support
CRM support
Systems and automation implementation
Workflow implementation
Funnel or page implementation using Client-provided or approved assets
Email and SMS implementation
Administrative implementation related to Brilliance Build™ strategy
Other comparable VA-level implementation activities approved by Company
VA execution support is intended to assist with implementation of strategies developed through The Brilliance Build™. It is not a substitute for specialized professional services.
4. VA EXECUTION SUPPORT TERMS
For Clients enrolled in the Strategic Coaching + Execution Support service level:
Client may receive up to fifteen (15) hours of VA execution support during each monthly service period.
The fifteen-hour allocation represents the maximum amount of VA support available during the applicable month and is not a guarantee that all fifteen hours will be required or utilized.
Unused hours:
Do not roll over to subsequent months;
Have no cash or credit value;
Cannot be transferred to another person or business; and
Cannot be applied toward specialized professional services.
The Company will determine whether requested work reasonably falls within VA execution support.
VA support does not include specialized professional services such as comprehensive website design or development, advanced graphic design or brand identity development, professional copywriting, paid advertising management, specialized visibility or public relations services, legal services, accounting services, or other professional services requiring expertise beyond general VA implementation.
Requests exceeding the monthly allocation or falling outside the included scope may require an additional service agreement, project fee, or separate payment.
Completion timelines depend upon the complexity of the requested work, availability of required information and assets, Client responsiveness, and the VA Support Team’s workload.
The Company does not guarantee completion of an unlimited number of projects or tasks within the fifteen-hour monthly allocation.
5. ADDITIONAL SERVICES & PREFERRED RESOURCE ACCESS
During The Brilliance Build™, strategic work may identify additional resources, assets, specialists, or professional services that would benefit the Client but are not included within the Client’s selected service level.
These may include, but are not limited to:
Website design or development
Advanced funnel development
Graphic or brand design
Visibility coaching or strategy
Public relations or media services
Professional copywriting
Specialized marketing support
Paid advertising services
Advanced technical implementation
Specialized automation development
Content development
Photography, video, or creative services
Other professional or technical services
When available, Brilliance Build™ Clients may be provided access to preferred or reduced-rate services through the Company, LEAD Sales Engine, collaborative providers, or members of the Company’s professional resource network.
Preferred pricing is not guaranteed and may vary according to the provider, project, availability, complexity, and scope of work.
Additional services are not included in the Client’s Brilliance Build™ monthly fee unless expressly stated in writing.
Any additional paid service will be presented separately for Client approval before work begins.
The Client is not required to purchase additional services solely because they are recommended. However, the Client acknowledges that certain strategies may require assets, expertise, technology, or implementation beyond the scope of The Brilliance Build™ in order to be fully executed.
6. SERVICES NOT INCLUDED
Unless separately purchased or expressly included in writing, The Brilliance Build™ does not include:
Get Booked Solid™ participation or curriculum
Visibility Equalizer Intensive™
Dedicated visibility coaching
Guaranteed website design or development
Comprehensive branding or graphic design services
Paid advertising management
Public relations or media placement
Unlimited implementation services
Unlimited VA support
Legal, accounting, tax, or financial advisory services
Specialized professional services outside the defined Brilliance Build™ scope
The identification or recommendation of a service does not mean that the service is included within the Client’s monthly fee.
7. CLIENT RESPONSIBILITIES
Client agrees to:
Complete requested pre-work, questionnaires, assessments, and strategy intake materials;
Provide accurate and complete business information;
Provide requested assets, logins, approvals, content, and information necessary for work to proceed;
Attend scheduled sessions on time and actively participate;
Review and approve deliverables or implementation requests within a reasonable timeframe;
Complete Client-assigned implementation activities;
Make business decisions and provide approvals necessary to move projects forward;
Maintain confidentiality of Company proprietary materials; and
Pay all fees when due.
For Clients receiving execution support, Company’s ability to complete work depends upon Client cooperation, timely approvals, access, information, and delivery of required materials.
Delays caused by Client do not extend monthly VA-hour allocations or automatically extend the Agreement term.
8. INITIAL TERM & CONTINUATION
The Brilliance Build™ requires an initial minimum commitment of six (6) months.
Although fees are billed monthly, enrollment constitutes a commitment to the full initial six-month engagement.
Client remains financially responsible for all monthly payments due during the initial six-month commitment regardless of participation, attendance, implementation, or utilization of Services.
Following completion of the initial six-month commitment, the Agreement will continue on a month-to-month basis at the Client’s then-current service level unless either party terminates the engagement in accordance with this Agreement.
After the initial six-month term, Client may cancel by providing at least thirty (30) days’ written notice.
Cancellation does not retroactively eliminate fees already incurred or payments due during the initial six-month commitment.
9. LEAD SALES ENGINE PLATFORM ACCESS
Client receives six (6) months of included access to LEAD Sales Engine as part of The Brilliance Build™.
Platform access may include, depending upon configuration:
CRM functionality
Client and lead management
Workflow and automation capabilities
Email and SMS functionality
Calendars and booking tools
Funnels and forms
AI integrations
Other available platform functionality
After the initial six months, LEAD Sales Engine platform access will renew at $97 per month unless canceled, subject to the platform’s then-current terms and pricing.
Usage-based expenses, including but not limited to SMS, email, telephone, AI usage, premium workflow actions, third-party integrations, and other consumption-based services, are not included in The Brilliance Build™ monthly fee and may be billed separately.
10. PAYMENT TERMS
Client authorizes Company to collect the applicable monthly Brilliance Build™ fee according to the service level selected:
Strategic Coaching: $1,000/month
or
Strategic Coaching + Execution Support: $1,500/month
Payments are due according to the billing schedule established at enrollment.
Client is responsible for all payments due during the initial six-month commitment.
Payment may be processed through available Company-approved payment methods or financing providers.
Any third-party financing arrangement is between Client and the applicable financing provider and does not alter Client’s obligations under this Agreement.
Additional services, usage charges, or separately approved projects may be billed independently from the monthly Brilliance Build™ fee.
11. PAYMENT INTERRUPTION & DEFAULT
If Client fails to make a required payment when due, Company may suspend:
Coaching sessions;
VA execution support;
Platform access;
Development work;
Delivery of outstanding assets; and
Other Services provided under this Agreement.
Services may remain suspended until the Client’s account is brought current.
If Client materially defaults on the Agreement during the initial six-month commitment, Company reserves the right, to the extent permitted by applicable law, to pursue unpaid amounts due under the Agreement and reasonable costs associated with collection.
A chargeback or payment dispute does not automatically terminate Client’s contractual obligations.
Nothing in this provision limits any rights or remedies available to either party under applicable law.
12. SCHEDULING, PARTICIPATION & MISSED SESSIONS
Client is responsible for attending scheduled coaching sessions.
Failure to attend or participate does not reduce the monthly fee or extend the initial six-month commitment.
Where possible, Company will make reasonable efforts to accommodate legitimate scheduling conflicts; however, rescheduling is subject to availability.
Repeated failure to attend sessions or provide required information may affect Company’s ability to provide Services and does not constitute non-performance by Company.
13. WARRANTY & PROFESSIONAL SERVICES STANDARD
Company and its authorized collaborative providers will perform Services in a professional manner consistent with the nature of the strategic coaching, consulting, implementation, and business-development services being provided.
Company does not warrant or guarantee any particular business result, revenue amount, client acquisition level, media placement, audience growth, profitability, or other commercial outcome.
14. INTELLECTUAL PROPERTY & OWNERSHIP
Client-Owned Final Assets
Upon payment of all applicable fees, Client owns the Client-specific final deliverables created specifically for Client, including applicable:
Final brand strategy outputs
Client-specific World-Building Bible™ content
Client-specific messaging maps
Client-specific business and client journey maps
Client-specific brand voice information
Client-specific AI-trained information and files derived from Client-provided materials
Client ownership of final Client-specific content does not transfer ownership of Company’s underlying methodologies, frameworks, systems, templates, processes, prompts, or intellectual property incorporated into or used to create those deliverables.
Company-Owned Intellectual Property
Company retains all right, title, and interest in its proprietary:
Frameworks
Methodologies
Training systems
Strategic processes
Templates
Assessments
Prompts and AI training structures
Naming methodologies
Messaging frameworks
Automation methodologies and logic
Course materials
Consulting systems
Worksheets
Processes
Recorded training content
Intellectual property existing before or developed independently of Client’s engagement
Client receives a non-transferable license to use Company materials provided through The Brilliance Build™ for Client’s own business.
Client may not reproduce, resell, teach, distribute, sublicense, white-label, commercially exploit, or represent Company methodologies or proprietary materials as Client’s own methodology without written authorization.
15. CONFIDENTIALITY
Both parties agree to maintain the confidentiality of non-public information exchanged during the engagement, including:
Business data
Proprietary strategies
Trade secrets
Client lists
Business plans
Financial or operational information
AI system information
Intellectual property
Strategic methodologies
Login credentials and platform information
Confidentiality obligations survive completion or termination of this Agreement.
16. RECORDING POLICY
Coaching, strategy, or training sessions may be recorded for documentation, quality assurance, Client review, internal training, or service-delivery purposes.
Client may receive access to recordings where applicable.
Client may not publicly distribute, sell, publish, reproduce, or share Company training or session recordings without written permission.
Company will not commercially publish Client-specific confidential strategy sessions without Client authorization.
17. THIRD-PARTY PROVIDERS & COLLABORATORS
Company may utilize employees, contractors, virtual assistants, consultants, collaborative providers, technology providers, or other qualified professionals to assist in delivering Services.
Company may share information reasonably necessary for those providers to perform authorized work, subject to applicable confidentiality obligations.
The use of an authorized provider does not change Client’s contractual relationship with Company unless Client enters into a separate agreement directly with that provider.
If Client separately hires a recommended third-party provider, the scope, pricing, performance, and contractual obligations associated with that engagement may be governed by a separate agreement.
18. NO GUARANTEE OF RESULTS
The Brilliance Build™ provides strategic coaching, business development, brand strategy, systems guidance, and, where selected, implementation support.
Business results depend upon numerous factors outside Company’s control, including:
Client participation
Implementation
Decision-making
Market conditions
Pricing
Audience response
Sales activity
Business operations
Client resources
Economic conditions
Consistency and follow-through
Company therefore makes no guarantee regarding revenue, profitability, audience growth, sales, leads, bookings, contracts, media opportunities, or other specific outcomes.
19. LIMITATION OF LIABILITY
To the maximum extent permitted by applicable law, Company will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages arising from Client’s participation in The Brilliance Build™ or use of Company recommendations, systems, strategies, platforms, or Services.
Company is not responsible for losses resulting from Client business decisions, implementation choices, third-party providers, external technology platforms, market conditions, or Client’s failure to follow recommendations.
To the maximum extent permitted by applicable law, Company’s aggregate liability arising from this Agreement will not exceed the amount actually paid by Client to Company under this Agreement during the six (6) months immediately preceding the event giving rise to the claim.
20. FORCE MAJEURE
Neither party will be responsible for delays or failure to perform caused by circumstances reasonably beyond that party’s control, including natural disasters, serious illness, emergencies, government actions, internet or technology outages, widespread platform disruptions, labor disruptions, pandemics, or other comparable events.
Where reasonably possible, affected Services will resume after the event preventing performance has ended.
21. DISPUTE RESOLUTION & ARBITRATION
The parties agree to first make a good-faith effort to resolve disputes informally.
If a dispute cannot be resolved informally, the dispute will be submitted to binding arbitration through the American Arbitration Association, subject to applicable law.
Governing Law
This Agreement will be governed by the laws of the Commonwealth of Virginia, without regard to conflict-of-law principles.
Any court proceeding permitted in connection with enforcement of an arbitration award or otherwise permitted under this Agreement will be brought in a court of competent jurisdiction within the Commonwealth of Virginia.
22. ATTORNEY FEES & COLLECTION COSTS
To the extent permitted by applicable law, the prevailing party in an arbitration or legal proceeding arising from this Agreement may recover reasonable attorney fees and costs where awarded by the arbitrator or court.
Company may also recover reasonable collection expenses associated with undisputed amounts lawfully owed by Client.
23. ASSIGNMENT
Neither party may transfer or assign its material rights or obligations under this Agreement without written approval from the other party, except that Company may utilize employees, contractors, collaborative providers, or affiliated entities to perform Services without such approval.
24. SEVERABILITY
If any provision of this Agreement is determined to be invalid or unenforceable, that provision will be modified or severed to the minimum extent necessary, and the remaining provisions will continue in full force and effect.
25. NO WAIVER
Failure by either party to enforce any provision of this Agreement on one occasion does not waive that party’s right to enforce the same or any other provision in the future.
26. ENTIRE AGREEMENT
This Agreement, together with the Client’s enrollment, checkout, proposal, statement of work, or other written service selection incorporated into the engagement, represents the entire agreement between the parties regarding The Brilliance Build™.
It supersedes prior oral or written representations concerning the Services covered by this Agreement.
Any material modification must be agreed to in writing by the parties.
EXHIBIT A — THE BRILLIANCE BUILD™ SERVICES
The Brilliance Build™
Ongoing strategic coaching and business-development engagement designed to strengthen the Client’s brand, business infrastructure, positioning, offers, systems, client journey, operations, and strategic growth.
Weekly Strategic Coaching
Weekly strategic coaching focused on priorities identified throughout The Brilliance Build™ engagement.
Let Them Eat Cake™ World-Building Coup Session
Private strategic intensive focused on developing or refining the Client’s brand world, positioning, messaging, ecosystem, and strategic direction.
World-Building Bible™
Customized documentation of applicable Client-specific brand architecture, messaging, positioning, ecosystem, and strategic decisions.
AI Brand Army Asset
Customized AI resource trained using applicable Client-provided brand information, messaging, voice, strategy, and business information.
Strategic Deliverables
Client-specific maps, frameworks, recommendations, messaging resources, strategy documents, systems plans, implementation roadmaps, and other assets determined appropriate during the engagement.
LEAD Sales Engine Platform Access
Six (6) months included as part of The Brilliance Build™. Thereafter, platform access renews at $97/month unless canceled. Usage-based charges are billed separately.
VA Execution Support — Strategic Coaching + Execution Support Level Only
Up to fifteen (15) hours per month of approved VA-level implementation support.
Unused hours expire at the end of each monthly service period and do not roll over.
Preferred Resource Access
When available, Client may receive access to preferred pricing for additional professional or specialist services identified during the strategic process.
Such services are separate from The Brilliance Build™ monthly fee unless expressly stated otherwise in writing.
EXHIBIT B — CLIENT SERVICE SELECTION
Client’s selected service level will be identified through Client’s checkout, enrollment form, invoice, proposal, or other written enrollment documentation.
Brilliance Build™ Strategic Coaching
$1,000 per month
Six (6)-month minimum commitment
OR
Brilliance Build™ Strategic Coaching + Execution Support
$1,500 per month
Six (6)-month minimum commitment
Includes up to fifteen (15) hours/month of VA execution support
After completion of the initial six-month commitment, Services continue month-to-month until canceled in accordance with this Agreement.
CLIENT ACKNOWLEDGMENT
By submitting payment, completing enrollment, or beginning Services, Client acknowledges and agrees that:
The Brilliance Build™ requires a six-month minimum financial commitment;
Monthly billing does not convert the initial six-month commitment into a cancel-anytime arrangement;
Business or financial outcomes are not guaranteed;
Additional professional or specialist services are not included unless expressly identified in writing;
VA execution support, when selected, is limited to the scope and monthly allocation described in this Agreement; and
Client has reviewed and agrees to the terms of this Agreement.
By submitting payment, enrolling in The Brilliance Build™, or scheduling or participating in Services, Client confirms acceptance of this Agreement.